The brand that I have decided to create an advertisement for is Necessary Clothing. They are an online retailer that caters to sophisticated stylish young women. One of the companies that I feel is direct competition for Necessary Clothing is clothesenvy.com this company is also an online retailers. "Most often, two brands are compared for their functional benefits (our brand of nail polish makes your nails harder or our insurance company gets to the scene of the accident faster) or attributes (our burgers are broiled on an open flame while the competing brand is fried or our potato chips are unbroken contrasted to the broken chips of the leading brand or our organization treats animals more humanely)." These retailers carry stylish and on-trend clothing at surprisingly affordable price. Although there are many other online retailers that can potential be a competitor for Necessary Clothing, Clothes Envy was the one that had the most similar product mix to them. A few things that Necessary Clothing has an advantage in are: they have more options within each clothing category, they have better shipping rates for international orders, they allow their customers to take part in their website by letting them post pictures of how they wear Necessary Clothing, and they carry accessories. What Clothes Envy has over them are: a more appealing website, and they catch your attention by saying that if you sign up you will "receive 10% off your next order."
Citation:
Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley. Page 112
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