Week 10 EOC: TED Talk Sally Kohn Let's Try Emotional Correctness

Emotional correctness is the tone, the feeling, and how we say things to others. If we say things the wrong way people will react in an aggressive way so we need to find a way to sound politically correct but still have emotional correctness so that people will listen to us. It's all about having compassion for others they way we want compassion given to us. Political persuasion doesn't begin with facts or data, it begins with emotional correctness. If you are political right but emotionally wrong then of course no one is going to respect of listen to you. If you want people to comprehend what it is you are trying to say without dozing off then you need to be able to connect with your audience with emotion and compassion. Your audience doesn't have to agree with the things that you are saying but they are willing to listen to you just because of how you approach the subject.

Week 9 EOC: An Era of Style

Within the 1960s fashion saw some major changes. Through 1960-1963 fashion still had that tailored put together look of the 1950s. This period was called the Classic Era, you were taken serious if you wore a suit and the women had to dress to please their husbands. Gender fashion was very strict. From 1964-1967 the Modern Era we saw more of a youthful approach in fashion. American fashion was influenced by young rock bands from England such as The Beatles and The Rolling Stones. Guys now grew their hair out. Girls showed more skin wearing mini skirts and wore heavy eye makeup, and boots became a fashion statement instead of just shoes you wear when it's raining outside. Also Yves Saint Laurent created the pant suit for women which to many was very shocking. Before this women had to dress like women and men had to dress like men. So when this suit for women came out it gave women a new voice and power. From 1967-1969 the Rebellious Era this was when the hippie look appeared. No one wanted to follow the trends that the fashion world was setting. People bought second hand clothing and made their style more personal to them. During this era there were tons of bold prints such as chevron, pasley, and florals. Men started to dress more feminine, wearing bell bottom pants, floral print shirts, and flows blouses. This period was about being free spirited and not caring about how people perceived you. All of these different styles of the 60s was very shocking to everyone, and it was crazy that it all happened in one decade. The 1960s will always come back in style through tthe years because of how modern the looks were and how they made everyone feel during those times.  

Week 8 EOC: TED Talk Life Hack

In this TED Talk a game designer named Jane talked about how gaming can actually help you earn 10 more years of life. Many people especially parents feel that games can rot a child's brain, but Jane has a pretty good argument. She addresses that there are 5 top regrets that people have when they are about to die and those are: 

1. I wish I hadn't worked so hard

2. I wish I had stayed in touch with friends

3. I wish I had the courage to live a happier life

4. I wish I expressed my true self

5. I wish I lived true to my dreams instead of what people expected from me

Jane stated how these regrets can directly relate to what games provide to people, which are:

1. Spent more time with family

2. Social games help you stay in contact with friends

3. 30 minutes a day of online gameing can help boost your mood and long term happiness

4. Aviators can be used to express yourself (alter ego) you will become more courageous, brave, and creative.

5. Overall you will be living a happier life and have the drive to do anything you want

Playing games creates more optimism, more creativity, and helps you battle challenges. Makes you feel stronger, braver, and better understood by friends and family and most of all makes depression vanish.

Scientist have found that there is such thing as Post Traumatic Growth- which can be developed to lead happier lives. They have found that after someone has been through something tragic that they have a new look at life. It can help us unlock our ability to live without regrets

Top 5 trails of Post Traumatic Growths 

1. Priorities have changed, not afriad to do what makes me happy.

2. Feel closer to friends and family

3. Understand myself better, know who I really am

4. New sense of meaning and purpose

5. I'm better able to focus on my goals and dreams.

Here are the 4 ways that you can build up resilience against regret:

1. Physical resilience (It improving lungs, brain, and heart)

2. Mental resilience (Improves your will power)

3. Emotional (ability to trigger positive emotions) 3 positive emotions over 1 negative in one hour

4. Social resilience (more strength through friends family. Boost Trust hormone.)

It is studied and backed up by numbers that if you excerise these 4 types of resilience regularly you will live 10 years longer. 

Week 8 EOC: TED Talk Body Language

Body language also known as non verbal language is the way people around us are able to perceive us without actually talking or approaching us. Body language can show others what your mood is like, how you feel about yourself, rather you are confident or nervous, just about anything. Although we may not realize it but we can actually change the outcome of situations if we change our body language. That might sound weird, because who knew that body language could be changed, we just do it naturally right? But we can. If we are nervous about an interview, a presentation, a performance, anything that deals with public speaking, all we need to do is take 2 minutes out of our time and just relax and do some "power" poses. It has been tested and studied that if you do this before a meeting that you will become more confident with yourself and present yourself the way you have always pictured yourself giving your speech. Those 2 minutes of power posing brings up your testosterone levels, which are those hormones that bring dominate feelings, and brings down your cortisol levels, also known as your stress levels. Non verbal language governs our thoughts and feelings about ourselves so by just changing them a tiny bit it can dramatically change our self esteem and the overall impact of our speech. "Don't fake it til you make it, fake it til you become it." Try to exercise these power poses enough so that you will eventually not need to do them as often. You will gain that confidence, passion, and enthusiasm, that you've always wished you had.

Analysis of Project in the Real World

"Advertising is used in a free-market system to promote one brand or group over another. Most competing brands are of equal quality—that is, they are parity products or services."By doing this project it has helped me understand what advertising does for a brand. It ultimately helps customers create and impression on the brand and helps them make decisions. "An advertisement (or “ad”) is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group."When you have a brand and you are trying to promote it you must figure out who your target audience is, what message to you want to get through to our customers, how will you do this, how will you hold the attention of our customers, and how will you make them act on your advertisement and not just watch it and forget about it."...effective advertising could persuade you that a particular brand is better or more appealing than the competition. For such advertising to affect you, it has to seem relevant to you, and it has to be presented through media channels that will reach you."

Without knowing how to correctly appeal to your target market you will not succeed, it's like with the entertainment industry; the movie trailers are done by advertisers and if they don't do a good job at telling the story without showing the whole movie, getting the major points across, the emotions, and making viewers act, then a movie won't do as great as was expected or hoped. "From engaging in public service to choosing goods and services, advertising calls people to action."

Citations:
Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley. Page 3

Creative Content

"We can think of a brand construct as a developed personality—a strategic concept incorporating a positioning platform based on the product or group with insights into the brand and the prospective audience. It is both an armature and a point of departure for differentiating and connecting with the audience." To continue with assisting with our customers guilt-free purchase we want to show her that this jacket doesn't just have to be a "one time wear" type of garment. Many people, when they are shopping they will find this shirt, dress, jacket, etc., that they really like but what instantly goes through her head is "what can I wear with this?" "will it go with anything in my closet?" "Will I actually wear it, or will it just sit in my closet?" Come on ladies you know what I'm talking about...

"The brand idea is based on an insight into the audience that makes the brand relevant to them. It must exemplify something—tangible or intangible—that people find compellingly relevant to their lives." The concept of this commercial is to show our customers all the different ways and times of day that this jacket can be wore, it just helps her see that "Hey this jacket is worth buying because I can get a ton of use out of it!""...Ads that make people watch and then act..." This commercial will start off during a cold fall day in the city, our stylish girl she doesn't let the cold weather effect what she wants to wear nor does it effect her mood. She goes out and meets her friends for lunch and then goes and gets a cup of coffee. She's having an amazing day, having fun, feeling warm and cozy, and of course feeling confident. She is on her way home, she's crossing the street and accidentally bumps into some guy. She doesn't really pay attention or even looks back to see who she bumped into. She just keeps walking and yells "SORRY!" Next the sun is setting and she is getting ready to go out with her friends and have some fun adventures around the city. She has no cares in the world, she is feeling so confident and so spontaneous. She has no thoughts about tomorrow, her mind is in the now. She's living it up with the people she trusts the most and no one else can stop her.

Citation:

Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley. Page 50, 53, 107

Promotion

The promotional approach I have decided to take is to create a television commercial. This commercial will air on channels such as Bravo!, Oxygen, MTV, Style Network, and E!. Our commercial will do a great job on these tv channels because these channels target the same customer as we do; young style hungry women. We will air it one to two times during each show, we feel that this is an appropriate amount of air time, because it isn't to excessive nor is it not enough. "'It's one thing to capture someone's attention, but another thing to hold them for three minutes,' Smith said." We don't want our customers to become annoyed of the commercial so much that they will just change the channel and never experience the message that we are trying to get across. "That is why it is critical to understand how a strategy and idea can work across media and how to start a conversation with people. To simply place an ad conceived for print in mobile media is not enough. One must understand what each medium can do and do well and what people want on that platform or device."

Advertising Concept:

To continue with assisting with our customers guilt-free purchase we want to show her that this jacket doesn't just have to be a "one time wear" type of garment. "Very few products, services, or groups are unique; most are parity products, that is, they offer qualities and functions similar or identical to those of their competitors. Branding and advertising differentiates these parity products, services, and groups in a crowded marketplace." Many people, when they are shopping they will find this shirt, dress, jacket, etc., that they really like but what instantly goes through her head is "what can I wear with this?" "will it go with anything in my closet?" "Will I actually wear it, or will it just sit in my closet?" Come on ladies you know what I'm talking about...

"The brand idea is based on an insight into the audience that makes the brand relevant to them. It must exemplify something—tangible or intangible—that people find compellingly relevant to their lives." The concept of this commercial is to show our customers all the different ways and times of day that this jacket can be wore, it just helps her see that "Hey this jacket is worth buying because I can get a ton of use out of it!""...Ads that make people watch and then act..." This commercial will start off during a cold fall day in the city, our stylish girl she doesn't let the cold weather effect what she wants to wear nor does it effect her mood. She goes out and meets her friends for lunch and then goes and gets a cup of coffee. She's having an amazing day, having fun, feeling warm and cozy, and of course feeling confident. She is on her way home, she's crossing the street and accidentally bumps into some guy. She doesn't really pay attention or even looks back to see who she bumped into. She just keeps walking and yells "SORRY!" Next the sun is setting and she is getting ready to go out with her friends and have some fun adventures around the city. She has no cares in the world, she is feeling so confident and so spontaneous. She has no thoughts about tomorrow, her mind is in the now. She's living it up with the people she trusts the most and no one else can stop her.

Another approach that would probably be great is to create a spread in a magazine. This spread will be similar to that of the commercial concept.We will have 3 pages; page 1 will show our girl wearing the jacket going to meet her friends to have lunch, page 2, our girl will be crossing the street and accidentally bumps into a guy, and the 3rd page will be of her all dressed up having fun with her friends  having a girls night around the city. This spread would be in magazines such as Vogue, Harper's Bazzar, Miss Vogue, and Elle. These magazines target that trendy sophisticated women that we are looking to connect with and assist in a guilt free shopping experience. 

Citations:

Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley. Page 49, 50, 108