"Advertising is used in a free-market system to promote one brand or group over another. Most competing brands are of equal quality—that is, they are parity products or services."By doing this project it has helped me understand what advertising does for a brand. It ultimately helps customers create and impression on the brand and helps them make decisions. "An advertisement (or “ad”) is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group."When you have a brand and you are trying to promote it you must figure out who your target audience is, what message to you want to get through to our customers, how will you do this, how will you hold the attention of our customers, and how will you make them act on your advertisement and not just watch it and forget about it."...effective advertising could persuade you that a particular brand is better or more appealing than the competition. For such advertising to affect you, it has to seem relevant to you, and it has to be presented through media channels that will reach you."Without knowing how to correctly appeal to your target market you will not succeed, it's like with the entertainment industry; the movie trailers are done by advertisers and if they don't do a good job at telling the story without showing the whole movie, getting the major points across, the emotions, and making viewers act, then a movie won't do as great as was expected or hoped. "From engaging in public service to choosing goods and services, advertising calls people to action."
Citations:
Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley. Page 3
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